Peak Campus

Vice President of Marketing

US-GA-Atlanta
Job ID
2017-5416
# Positions
1
Category
Marketing
Company
Everest Campus Services Company

Overview

Peak Campus, a best places to work in Atlanta, GA (30329) is currently hiring for a VP of Marketing to join the team!  

 

Learn More About us: 

Peak Talent Facebook Page

Peak Campus Website

 

As a senior member of the leadership team, the Vice President of Marketing will be responsible for the strategic direction for all components of Peak’s corporate and property brands and digital strategy and work closely with all company departments, including Sales and Leasing and Operations.  In this role, the VP must work with a high degree of independence, developing short term, long term and strategic goals for the department, monitor the flow of work between departments, and create alignment with broader business objectives.  This position reports directly to the Chief Operating Officer. 

Responsibilities

  • Own the ongoing development of Peak’s corporate and property brands to enhance the value of our portfolio and to ensure consistency across a national portfolio
  • Manage public relations for the company and properties specifically related to media inquiries related to crisis management
  • Work with existing vendors and partners to understand their activities and responsibilities in delivering against current strategies
  • Work with departments, owners, investors, and vendors to ensure activities and projects are contributing to the delivery of short term objectives and longer term strategy
  • Formulate plans and manage budgets to meet/exceed company expectations
  • Execute effective, consistent public relations and outreach campaigns leveraging various media, analysts, events and other channels to build industry awareness and investor value
  • Overall responsibility to design, develop & execute effective lead generation campaigns and develop and measure metrics to evaluate and quantify results 
  • Determine and execute the optimal mix of marketing programs (email marketing, direct mail, social media, community development, events, etc.), targeting potential new and existing customers in key segments and verticals in support of demand generation objectives
  • Develop a bottom-up strategic review of the brand, and ensure that the brand is strong and consistently messaged
  • Continue to build brand awareness, relevance, and reputation
  • Coach, mentor and develop a strong marketing group into a world-class team of marketing and communications professionals
  • Develop and execute marketing initiatives and programs across all components of the company brand including tactical implementation of all marketing campaigns, product marketing, content marketing, websites and collateral, and overall corporate positioning
  • Ensure that communications and marketing contributes meaningfully to the company’s results on a national level with measurable, accountable goals while stimulating innovative, creative, and proactive thinking

Qualifications

  • This position must be based out of the Corporate Office in Atlanta, GA (30329)
  • Minimum of 10 years’ experience in a Marketing department or company, with at least 5 years in a leadership role in a similar sized organization or department in a large national organization or agency with various locations
  • Bachelor’s degree, preferably in Marketing, Communication or other Business related field
  • 5+ years of marketing experience in multi-family market rate property management
  • Experience working in a third party/ fee managed capacity
  • Advanced knowledge with planning and processes in attending, exhibiting, and speaking at major events/ conferences
  • Must be collaborative, have experience navigating dynamic entrepreneurial environments, proactive and resourceful, and be able to build for scale and innovation
  • Management level experience or exposure to student housing is highly preferred
  • Marketing agency experience or public relations experience preferred

Benefits: 

  • Competitive base salary and bonus program
  • Health, Dental, Vision, STD and LTD 
  • 401k + match!  
  • Trendy casual office setting

 

 

#PeakCB

 

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