Peak Campus

  • Director of Creative Marketing

    Location US-GA-Atlanta
    Type Regular Full-Time
    Job ID
    2018-6497
    # Positions
    1
    Category
    Marketing
  • Overview

    Peak Campus is a fully-integrated student housing real estate company providing best-in-class property management, development and consulting services. 

     

    The Director of Creative Marketing will work closely with the Senior Vice President to oversee the creative elements of the marketing department to include the overall strategic development, execution, and success of the national marketing and leasing platform. The core focus of this position is corporate brand strategy and creative direction on websites, programs, events, philanthropy and social media presence. As part of a mid-sized company on a small marketing team, this position will directly influence the Peak marketing strategy.

     

    This position is directly responsible for the set-up, launch, and effective execution of marketing and leasing activities for new developments, transitions, and critical apartment assets. This role will interact with operational staff and clients as needed to manage and report benchmark statistics to guide the marketing decision-making process. 

     

    Ideal candidate is innovative, in sync with marketing trends, creative, a strategic thinker, articulate, a problem solver, and able to lead/develop a team to maximize individual and team performance with a collaborative spirit.

      

    Benefits

    As well as being voted as one of Atlanta’s Best Places to Work, Peak offers the following benefits and perks:

    • Fun work environment with casual dress code 
    • Health, dental, vision, employee assistance program, Teladoc, and much more!
    • 401k + match
    • 12 paid holidays + 3 weeks PTO for new associates
    • Programs for associates to give back to their community (Peak Cares) and focus on their health (LiveWell)
    • Discounts at Staples, Wayfair, Sherwin Williams and on movie tickets and other events
    • Free healthy snacks and Starbucks onsite
    • Passionate and entrepreneurial culture 

     

     

    This position is required to be based out of our corporate office in Atlanta, GA.  Minimal travel required.  

    Responsibilities

    • Develop Marketing goals and objectives based upon strategic business plan.
    • Hire, develop and provide coaching and mentoring for direct reports.
    • Develop and implement marketing plans including oversight and support of social media, websites, email marketing, advertising, promotions, printed collateral material, signage, print ads, outreach print materials, sponsorship materials, leasing center staging support, online reputation management, online classifieds, satisfaction surveys, lead-to-lease tracking through CRM, advertising analytics, international marketing, and vendor relationships.  
    • Maintain knowledge and awareness of marketing trends in print, online and other marketing mediums
    • Support the SVP to develop and manage the Marketing overhead budget.
    • Cultivate relationships with outside agencies and vendors to support the marketing plan. Monitor, track effectiveness and negotiate pricing; ensure consistent and effective results.
    • Assist and advise other departments on various initiatives to benefit company and department goals.
    • Support training efforts and play a major planning and execution role at conferences.
    • Delegate and assign responsibilities as needed to direct reports.
    • Support the SVP for PR/Media Management as needed.

    Qualifications

    • Marketing or related degree or equivalent professional qualification
    • Technical marketing skills
    • Proven experience in customer and market research
    • Relevant product and industry knowledge
    • Experience with data collection, benchmarking, analysis and reporting
    • Direct experience with search engine optimization (SEO), search engine marketing (SEM), Google Analytics and ILS management
    • Direct experience with social media management
    • High degree of proficiency in PowerPoint, MS Word and Excel
    • Knowledge of Adobe Creative Suite a plus
    • Experience with relevant software applications
    • Field and Management level experience in apartment or real estate industry required
    • Relevant apartment or real estate industry experience with a focus on sales, marketing and leasing required
    • Ideal candidates will have multi-family, student housing, hospitality, or real estate experience in a similar position

     

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